Another year has passed. New lines have formed on my face, my stoop has become a little more pronounced, and another South by Southwest is upon us. Ah, South by Southwest, or SXSW as it’s more commonly known. Because, of course, how could a music and film festival possibly consider itself trendy unless one boils it down into a soulless, meaningless acronym. OMG SXSW is FAB like ACL.
So, once a year our fair little central Texas city is descended upon by cous-cous eating, cilantro seasoning, south Cali, Apple fan boys for three weeks of self-satisfying, self-appreciating, and self-nauseating fawning over music and film that’s too smart to be interesting. BTW, Chucks and horn-rimmed glasses aside, this entry has been, so far, largely self-loathing, as I am writing this very entry on a netbook running OSX and have just checked the time and weather on my iPhone. WTF ROFL AFK BRB OK. Oh and I’ve been listening to nothing but Silversun Pickups and M83, so I’m just about ready to watch MINE: Taken by Katrina.
Cynicism aside, SXSW brings a lot of interesting people and art to Austin and one of the interesting and less publicized aspects is “Interactive,” five days of technology related trade shows, keynotes, and seminars. I have been given the opportunity, by my great employer, sorry, MGE, to attend this year’s interactive event. Being that this is the first time I’ll be attending SXSW I’m excited to see what all the hub-bub is about and what sort of douchebaggery I’ll be faced with.
Editor’s Note: Firefox underlines all my misspellings. It underlined “netbook”, “iPhone”, but not “douchebaggery” … awesome.
